The Guided Product Page guides the user through the choices they must select in order to add an item to cart and later purchase. The feedback from the previous design was that the elements felt tight and many items such as font weight and size were inconsistent throughout the page.
Goal
Consistency with UI elements blended with UX best practices.
Sticky add to cart No need to scroll to the bottom of the page to add the item to cart.
Item details at a glance View the item details with each selection made along with an image of of the new product.
Fabric selection view View fabric choices by based on delivery window or material.
Fabric details Detailed description available for each fabric option. Information such as material and care instructions.
Fabric Filter Find the right product faster. Filter fabrics by fabric features, color, and fabric type.
